Patek Philippe launches an advertising film based on its famous “Generations” campaign.
The Patek Philippe print advertising campaign that has been running for more than 15 years with suggestive slogan “Begin your own tradition” has established itself as an exemplary success story. The strong emotional statements and the universal validity of the theme account for its enduring popularity as well as the strong affinity between the principles of Patek Philippe customers and the values upheld by the 4th generation family-owned watch company.
Today Patek Philippe launches a new advertising film that brings to life the “Generations” campaign concept that focuses on the emotion bond between a father and son. A sentiment that is valid for every father and every son in every culture. The campaign imagery is underlined by a statement that emphasizes the timelessness and exclusivity of the brand: “You never actually own a Patek Philippe, you merely look after it for the next generation.”
Inspired by the men’s print advertising, the film uses timeless black and white imagery and steals scenes from the most well known print campaign, and liked photographs such as “Homework” “Boat” “Hands” “Fishing” and “Going-out”.
The film will be supported globally in broadcast media and digital.
See more Patek Philippe commercials: https://www.youtube.com
Source: http://www.patek.com/
The Patek Philippe print advertising campaign that has been running for more than 15 years with suggestive slogan “Begin your own tradition” has established itself as an exemplary success story. The strong emotional statements and the universal validity of the theme account for its enduring popularity as well as the strong affinity between the principles of Patek Philippe customers and the values upheld by the 4th generation family-owned watch company.
Today Patek Philippe launches a new advertising film that brings to life the “Generations” campaign concept that focuses on the emotion bond between a father and son. A sentiment that is valid for every father and every son in every culture. The campaign imagery is underlined by a statement that emphasizes the timelessness and exclusivity of the brand: “You never actually own a Patek Philippe, you merely look after it for the next generation.”
Inspired by the men’s print advertising, the film uses timeless black and white imagery and steals scenes from the most well known print campaign, and liked photographs such as “Homework” “Boat” “Hands” “Fishing” and “Going-out”.
The film will be supported globally in broadcast media and digital.
See more Patek Philippe commercials: https://www.youtube.com
Source: http://www.patek.com/